| CREATIVITY

| QUALITY

| FUNCTIONALITY

ARA CHO is a contemporary handbag / accessories line, launched in May 2014. The brand consists of Signature, Handcrafted and Jewelry lines and it pursues differentiation of high quality leather goods based on creativity, quality and functionality. It embraces women and men especially who have world-wide perspectives enjoying travels and social life. They cherish variety of culture and the values around the world. They have balanced life style between work and play. ARA CHO tries to bring esthetics and practicality to users' lifestyle with uniqueness and craftsmanship.